Good morning! Poppi could get acquired, surveillance tech monitors women in Iran, and Gwyneth Paltrow takes Goop into its next era. Have a mindful Monday.
– Next chapter. Gwyneth Paltrow founded Goop nearly 20 years ago—which means Goop is almost a “heritage brand” in an increasingly crowded marketplace of lifestyle competitors, Paltrow tells me in a new interview.
The actor-turned-founder called me last week for a wide-ranging conversation about the future of Goop, leading through layoffs, and how she’s grown as a founder over the past decade-plus. Talking to Paltrow, it’s immediately clear that she’s a real-deal founder. She speaks the language fluently, from how she decided which categories to exit and which to focus on (some Goop had experimented with, like sexual wellness, saw low lifetime value); to deciding to do layoffs (a “difficult” but “necessary” choice to put payroll costs back into growth); to her advice to new founders (it’s about ESPs and QuickBooks).
Paltrow credits a close-knit group chat of female founders and CEOs with helping her grow as a leader. “It’s sort of like Fight Club,” she jokes. “We’re not really supposed to talk about it.”
And Goop is also growing. Despite the headlines around its 2024 restructuring, I report that revenue grew 10% between 2023 and 2024, with growth across the three categories Goop is now focused on: beauty, its G. Label fashion line, and its Los Angeles-based takeout chain Goop Kitchen.
As Goop enters this next chapter, Paltrow says profitability is coming and that she’s not interested in selling for at least three more years.
“It’s amazing to me we’ve been around this long,” she says. “We want to energetically own who we are and what we’ve accomplished—continue to innovate and accept our place in the landscape and lean into it.”
Read the full interview here.
Emma Hinchliffe
emma.hinchliffe@fortune.com
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