A financial operation without precedent is making the digital finance world talk. The Blockchain Group, a French company based in Puteaux and listed on Euronext Growth Paris, has purchased 580 Bitcoin (BTC) for approximately 47.3 million euros, recording an extraordinary return of 709.8%.
The investment has increased the total of its BTC reserves to 620 units, highlighting the growing importance of Bitcoin as a strategic asset for European companies.
A precisely calculated Bitcoin investment strategy
On March 26, 2025, The Blockchain Group announced the purchase of 580 BTC at an average price of approximately 81,550 euros per Bitcoin. This investment brought the company’s total reserves to 620 BTC, with an estimated value of 50.5 million euros.
The company has tracked three KPI (Key Performance Indicator) to manage the strategy of its Bitcoin reserve, launched on November 5, 2024. Specifically, it recorded an incredible 709.8% regarding the BTC Yield metric. This indicator reflects the percentage change in the ratio between the total number of BTC held and the Fully diluted shares outstanding over a given time horizon.
Alexandre Laizet, vice CEO and director of Bitcoin strategy for the group, stated:
“The Blockchain Group has acquired 580 BTC for approximately 47.3 million euros at an average price of 81,550 euros per Bitcoin, achieving a BTC Yield of 709.8% year-to-date. As of March 26, 2025, our portfolio holds 620 BTC with an estimated value of 50.5 million euros, with an average purchase price of about 81,480 euros per BTC.”
The other two chosen parameters are BTC Gain and BTC € Gain. These parameters offer a more detailed view compared to traditional financial returns, allowing for more accurate monitoring of the value generated by the accumulation of Bitcoin.
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Record performance thanks to an innovative approach
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The purchase of Bitcoin was carried out through Swissquote Bank Europe SA, with the custody of the criptovalute entrusted to the Swiss company Taurus. This operation is part of the ongoing transformation of the group into a Bitcoin Treasury Company, initiated in November 2024.
According to the company’s analysis, the yield of 709.8% is equivalent to a theoretical increase of 283.9 Bitcoin and a gain in euros of approximately 23.15 million. These are exceptional numbers, which position The Blockchain Group as a pioneer in the European cryptocurrency landscape.
Michael Saylor, well-known supporter of Bitcoin and co-founder of MicroStrategy, commented on this strategy with enthusiasm, recognizing its innovation. Alexandre Laizet responded with gratitude, highlighting the inspiration received from prominent figures in the crypto sector.
The implications for the adoption of Bitcoin in Europe
The success of The Blockchain Group’s operation could encourage other European companies to adopt similar strategies for managing their asset reserves. The company’s approach suggests a shift in the perception of Bitcoin: from a simple speculative asset to a strategic reserve of value.
The investment model adopted demonstrates that Bitcoin can offer significant opportunities for corporate treasuries, especially in an economic context where many companies are seeking alternatives to traditional financial instruments. This could contribute to an acceleration of Bitcoin adoption in the European and global financial landscape.
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Future prospects for corporate acquisition of Bitcoin
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The operation of The Blockchain Group marks a turning point for corporate investment strategies in cryptocurrencies. The use of specific indicators to monitor the growth of the Bitcoin portfolio provides a replicable model for other companies interested in adopting similar strategies.
If more European corporations followed this path, Bitcoin could become a key component of corporate reserves, cementing its role in the global economy. Furthermore, if the group’s extraordinary performance were to be confirmed over time, it is likely that numerous other institutional investors would consider similar solutions to diversify their assets.
Conclusion
The operation conducted by The Blockchain Group represents one of the most important investments in Bitcoin in the European landscape. With a record performance of 709.8% and a significant growth of the BTC portfolio, the French company positions itself among the leaders in the management of cryptocurrencies as corporate treasury.
The provided example could encourage other companies to reconsider Bitcoin as a strategic asset, further strengthening the role of cryptocurrencies in global corporate finance. If this trend continues, it could mark a crucial change in how European companies manage their digital assets.
