In terms of digital assets, few have had quite the journey as non-fungible tokens (NFTs). The asset class first came on the scene in the early 2020s and quickly became one of the most popular online. Projects like the Bored Ape Yacht Club commanded millions of dollars per unit, and there was a massive boom in mainstream companies and bracing NFTs in some regard.
Not too long after, NFTs saw a decline in value and public perception, leading some to declare them dead. Now, 2025 has seen a slow but consistent resurgence in interest in NFTs, which represents an opportunity for many investors. With the rise of blockchain-based innovations, some investors are looking beyond traditional NFTs to assets with explosive growth potential, such as 1000x crypto projects that aim to revolutionize digital ownership.
Seek Authenticity
One of the reasons for the previous decline in NFTs was the oversaturation of the space. Once many creators saw just how profitable they were, the market was flooded with poorly done projects that had no tangible value. It even became a running joke on the internet that NFTs were worthless because they didn’t ‘do’ anything. To make the best of this NFT resurgence, your best bet is to make sure the projects you invest in and push are as profitable as possible. A mistake many creators made was designing an NFT and then thinking about the use case later, often shoe-horning in things. Instead, identify a genuine need and use case and then apply NFTs to them. On top of this, you should seek to develop a tangible community of buyers, as opposed to trying to rely on hype. If you are choosing to buy NFTs as opposed to designing them, make sure you invest in either legacy projects that have survived the NFT winter or newer ones that have tangible use cases attached to them and aren’t banking purely on FOMO.
Good Asset Practices
Along with a resurgence in NFT, interest will inevitably be a resurgence in NFT-related crime, such as theft. Then, there will simply be NFT investors losing their assets due to poor management practices. This is why you need to take your NFT storage management practices very seriously. Your first step should be to buy the best NFT wallets you can get your hands on. There are myriad options in the markets and the best NFT wallets will be compatible with multiple types of assets, and these will keep them safe.
Once you have a wallet set up, implement a strong password and recovery phrase and make sure these are not given to anyone. Ideally, your NFTs should be kept in a cold wallet disconnected from the internet until you are ready to trade them. More phishing schemes and wallet hack attempts will be floating about the internet, and keeping your assets away from the internet means they are less likely to succeed.
Manage Expectations
As much as we are due for an NFT resurgence, you have to approach the market with some level of caution. One of the downfalls of the first NFT wave was that investors saw it as a Wild West of endless profits. Those who invested ridiculous amounts of money into NFTs at the time and thought the gravy train would never run out were sorely mistaken. You don’t want to end up in their situation, so it would be best to invest cautiously. Only put in an amount of money you are willing to lose and try to spread your risk across several different NFT projects if you can.
Rather than buying into the hype and expecting 100 times profit of every asset, mentally brace yourself for a modest return on investment and watch the markets closely. An NFT resurgence is beneficial for those in the space, but the likelihood of interest reaching the level we saw in 2021 or 2022 is low. By managing these expectations, you will make saner decisions and avoid disappointment.
Conclusion
The NFT resurgence has come as a massive relief for investors in the space, as well as the promise of more profit. To make the most out of this current wave, follow the steps we’ve outlined above, and you should be good to go.
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