Verb Technology, a key player in technology solutions and social commerce, has just made a significant step in the cryptocurrency sector.
According to data collected by Verb Technology IR, thanks to a major operation of 558 million dollars through an oversubscribed private placement.
This involved Kingsway Capital and other major institutional investors.
Verb Technology is making its way as the first major public player in managing Toncoin reserves, the native token of the The Open Network (TON) blockchain, directly integrated into Telegram.
The rebranding to TON Strategy Co. opens new prospects, not only for financial markets but for the entire digital ecosystem connected to TON.
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Verb Technology takes command of the Toncoin treasury: an unprecedented move in the crypto universe
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Following a private transaction (PIPE) of 558 million dollars, subscribed by over one hundred institutional and crypto-native investors, Verb Technology now emerges as the largest public holder of Toncoin globally.
This operation demonstrates the increasingly high interest from high-profile investors towards robust digital assets and established blockchain infrastructures.
Among the main partners, besides Kingsway Capital, are notable entities such as Vy Capital, Blockchain.com, Ribbit Capital, Graticule Asset Management, Animoca Brands, Kraken, Pantera Capital, and FalconX, illustrating broad institutional support.
The acquisition of Toncoin goes far beyond a simple investment: the strategy focuses on the stable holding of the token as a primary reserve to ensure lasting growth.
The rebranding to TON Strategy Co. (TSC) indicates a clear commitment to innovation and transparency, in a sector still often perceived as unclear. Among the highlights of the strategy are:
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- Increase in TON reserves, made possible through the systematic use of funds raised with the private placement (PIPE)
- Structured staking designed to generate recurring flows directly from the tokens held, a growing practice highlighted by market reports such as the one from TON Official Blog on staking
- Continuation of social commerce activities, maintaining the solid technological foundations and exploring new digital opportunities
At the center of this transformation is the collaboration with Kingsway Capital.
The initiative includes the strategic participation of prominent investors such as Vy Capital, Blockchain.com, Ribbit Capital, Graticule Asset Management, along with crypto industry leaders like Animoca Brands, Kraken, Pantera Capital, and FalconX.
Industry analysts note that these partnerships represent a robust network with high expertise in the field of digital assets.
It is worth highlighting the presence of Guy Young, CEO of Ethena Labs, as an advisor, demonstrating the focus on cutting-edge treasury models oriented towards the future of digital assets.
Institutional investments on the TON blockchain: a new magnet in the Telegram era
The blockchain TON, originally developed by Telegram and now supported by the TON Foundation, is distinguished by its strong integration with Telegram, the well-known messaging app with more than 700 million monthly active users (latest data 2024).
This connection, combined with the technological solidity of the platform and the growing interest in investments in emerging assets, has captured the attention of numerous institutional investors.
They consider TON a strategic opportunity in the current crypto landscape, as indicated by the TON Foundation Blog.
The capital raised during the PIPE round is converted into Toncoin, thus creating the first true public Toncoin treasury on a global scale and listed on the stock exchange.
The strategy involves staking the tokens along with a flexible management of reserves, with the aim of ensuring sustainability and continuous profits over time.
In this context, the goal is to increase the transparency and liquidity of the asset, offering a model that could guide other operators in the digital and crypto sector, as confirmed by industry studies published by Blockchain.com Research.
Leading this shift, we find figures with great experience in the financial and blockchain sectors:
- Manuel Stotz – Founder of Kingsway Capital, president of the TON Foundation, and specialist in digital assets and institutional investments
- Veronika Kapustina – CEO of TON Strategy Co., former Senior Advisor of the TON Foundation and with a background at Morgan Stanley
- Sarah Olsen – CFO with a background in fintech and digital infrastructure, former executive at JP Morgan Onyx
- Peter Smith – CEO of Blockchain.com and special advisor for TON Strategy, a prominent figure in the global crypto industry
The competence and solidity of this team ensure an effective strategic direction and professional treasury management, with particular attention to the evolution of the TON ecosystem and its applications.
The market prepares: debut of the Toncoin treasury and investors’ eyes focused
This public treasury based on Toncoin is emerging as a new element in the crypto market, offering institutional investors the possibility to acquire and liquidate shares through potential future regulated operations.
According to industry reports of 2024, this establishes a closer dialogue with the traditional financial world, introducing new balances and growth scenarios in a regulatory context that aims for greater transparency and compliance.
The financial structure was developed with the consultancy of Cohen & Company Capital Markets, supported by leading international law firms including Reed Smith LLP, Perkins Coie LLP, Brownstein Hyatt Farber Schreck and Morgan Lewis.
This approach ensures a framework of transparency, strict compliance with regulations, and careful management of legal risks related to the new investment strategy in digital assets.
The native integration between TON blockchain and Telegram makes blockchain technology accessible to millions of users, supported by the development of Mini Apps and new digital services within the messaging app.
This creates a significant growth opportunity for products, services, and assets related to TON.
The combination of innovations in staking and clearer treasury management suggests a model that could become a reference point for companies and operators interested in consolidating their position through crypto reserves.
With this project, TON Strategy Co. aims to set new standards regarding security and transparency in the management of digital reserves.
At the same time, promoting liquidity and encouraging the entry of institutional investors into a rapidly growing and transforming sector. Industry experts emphasize that similar models could drive greater institutional adoption in the medium term.
Verb Technology: social commerce, AI, and new digital frontiers
Simultaneously with the launch of the Toncoin treasury, Verb Technology continues investments in social commerce with the platform MARKET.live and in artificial intelligence, thanks to the acquisition of LyveCom.
The company thus offers advanced tools for live shopping, content automation, and new real-time engagement methods for retailers and creators.
The launch of the first public treasury on Toncoin, accompanied by the rebranding to TON Strategy Co. and by significant collaborations, represents a tangible signal of leadership in the digital and crypto sector.
Thanks to the integration with Telegram, the TON blockchain confirms its position as a relevant trend in the financial and technological markets.
Official sources and further details can be found on the portals: Verb Technology IR, TON Foundation Blog, Blockonomi.
