In the increasingly dynamic landscape of cryptocurrencies, memecoins continue to gain popularity: recently, Binance Alpha, the early selection program for new assets, announced the launch of Broccoli (BROCCOLI), a memecoin based on BNB Chain.
The project is inspired by the name of Changpeng Zhao’s (CZ) dog, founder of Binance, and experienced a sudden surge in value within the first 24 hours of its appearance.
The origin of the memecoin Broccoli
The name Broccoli went viral on February 13, 2025, when CZ publicly revealed that his dog is called just that.
The crypto community immediately reacted, creating various versions of the memecoin Broccoli on BNB Chain. The most significant among these tokens reached a market capitalization of about 140 million dollars in just 24 hours, demonstrating investors’ interest in the new opportunities offered by memecoins.
Binance Alpha has selected three variants of Broccoli, each with a different smart contract:
- Broccoli (BROCCOLI) – Contract that ends with f2b
- CZ’S DOG (Broccoli) – Contract ending with 714
- Broccoli (Broccoli) – Contract that ends with f3b
This diversification reflects the explosive growth of memecoins, often fueled by community enthusiasm rather than real technological fundamentals.
Other memecoins selected by Binance Alpha
In addition to Broccoli, Binance Alpha has added three more memecoins to its selection: PERRY, SIREN, and BNBXBT.
- PERRY: This memecoin was launched with the narrative that CZ had a second dog, Perry. However, CZ never confirmed this information. Despite this, the memecoin recorded a 500% surge in 24 hours, reaching a capitalization of about 13 million dollars.
- SIREN: A project based on artificial intelligence and distributed through the four.meme platform. It recently burned 26% of its total supply, bringing the market value to approximately 52 million dollars.
- BNBXBT: A memecoin developed by BNBXBT Labs, with the goal of leveraging social data analysis to identify investment opportunities. It recorded a 60% increase in a few days, surpassing 7 million dollars in capitalization.
The inclusion of Broccoli and other memecoins in Binance Alpha does not necessarily imply a future listing on Binance’s main platform. Binance Alpha represents a selection environment that highlights projects with potential, but without guarantees of landing on Binance.com.
This means that, while attracting great attention, the memecoins listed remain highly speculative assets and are subject to strong bull and bear volatility.
The future of memecoin on BNB Chain
The memecoins have proven to capture the interest of the crypto community, often generating explosive gains in very short times. However, their highly speculative nature implies significant risks for investors.
Broccoli and the other memecoins just listed on Binance Alpha are yet another demonstration of how the cryptocurrency sector continues to evolve, increasingly pushing towards a fusion between internet culture, decentralized finance, and community engagement.
Whether these memecoins will manage to maintain the initial hype or turn into passing phenomena, it will be the market to determine it.
For those interested in investing in memecoin like Broccoli, it is essential to understand the associated risks and adopt a prudent strategy. The crypto sector is known for its volatility, and this is even more true for memecoin, which often experience sudden bull and bear movements. Binance Alpha represents an interesting vantage point to discover new trends, but it does not replace careful analysis before any investment.
Broccoli could be the next big memecoin in the market, but only time will tell if it will manage to establish itself or if it will remain just another meteor in the crypto landscape.
