One reason Google is expanding its Pixel phones in India is because of the growing demand for premium smartphones at affordable prices. In the past, Pixel phones were priced high, which limited their audience to only a small group of users. However, with models like the Pixel 6a, Google has introduced more reasonably priced phones, aiming to attract both premium and mid-range buyers.
India’s middle class is growing, and many consumers want high-end features at a reasonable price. With the Pixel 8a and other upcoming models priced below ₹40,000, Google is competing with brands like, Xiaomi, and Realme, which dominate the mid-range market. The Pixel 6a, for example, offered flagship features like Google’s Tensor chip, 5G, and a great camera system at a lower price. This move has been successful, as the phone has received positive reviews from Indian users. Google plans to keep releasing more devices that cater to both budget-conscious buyers and premium users.
