Take A Tour Inside Grand Seiko’s World-First Melbourne Boutique

• Grand Seiko has opened its first Melbourne boutique.
• The new boutique sits at the prestigious Block Arcade, a heritage-listed building.
• The boutique embodies Grand Seiko’s philosophy ‘The Nature of Time’.

Nestled amongst some of the world’s most exclusive brands in the city’s bustling CBD, Japanese luxury watchmaker Grand Seiko has naturally found its extended Australian home on Collins Street, where it has opened its first-ever Melbourne boutique.

Australia’s watch enthusiasts will have had Grand Seiko on their radars for some time; the Japanese brand is a mainstay in many collections across the country with models such as the Heritage and Evolution 9 collections. The new Melbourne location extends Grand Seiko’s enviable position in the Australian market.

Now, for the first time, Melbourne collectors and newcomers alike can immerse themselves in the full Grand Seiko experience at the brand’s newly opened boutique in The Block Arcade, a heritage-listed luxury shopping precinct.

Spanning 250 square metres across three levels, the boutique’s Japanese-inspired design reflects Grand Seiko’s enduring philosophy, ‘The Nature of Time,’ offering an elegant space where visitors can explore an extensive range of timepieces, including the Masterpiece Collection and boutique-exclusive models previously unavailable in Melbourne.

Of course, Grand Seiko has many locations throughout Australia, catering to this region’s growing horology market. Yet, with this new storefront, the Japanese brand extends its foothold with a beautifully presented boutique in the heart of the Victorian capital.

“We are delighted to open the first Grand Seiko Melbourne boutique,” said Vincent Cuche, Head of
Grand Seiko Australia and New Zealand.

“The Block Arcade, with its historic significance as a luxury shopping precinct, is the perfect location to introduce Grand Seiko’s exquisite timepieces to a discerning Australian audience.”

Beyond its impressive collection, the boutique will also employ watch specialists who will be available for expert guidance and servicing for returning Grand Seiko guests, where you’ll be able to recline in a private lounge, bar, and sitting areas and enjoy bespoke hospitality.

It’s become something of a requirement for the contemporary shopping experience – but let’s face it, when you’re looking to invest in a big-ticket item, it can always help to do it in effortless Japanese style.

As Grand Seiko throws open the doors to its first Melbourne postcode, it’s a reflection of the Japanese watchmaker’s commitment to Australia’s enviable market; a timeless fusion of tradition, craftsmanship, and innovation in Melbourne’s shopping district.