- Binance teams up with Worldpay to allow direct crypto purchases through Apple Pay and Google Pay.
- Binance first added Apple Pay and Google Pay in 2022, but it faced regional and device limitations.
While the global crypto market faces heavy weight from the U.S. President Donald Trump’s Tariff action, Binance, a leading cryptocurrency exchange has announced a team up with global payment giant Worldpay, a public payment processing company to make buying crypto even easier. Starting today, users are able to buy cryptocurrencies on Binance using Apple Pay and Google Pay.
With this new integration, anyone with a credit or debit card linked to Apple Pay or Google Pay can directly purchase crypto using fiat currency—right from the Binance app or website. The feature is available globally and is expected to ease the entry process for new users.
This isn’t Binance’s first attempt at integrating Apple Pay and Google Pay. In November 2022, the exchange introduced support for crypto purchases via these payment methods. But that initial rollout faced limitations including device and region-specific restrictions. For instance, the service was initially available only to users in the UK and the European Economic Area (EEA) leaving out potential users from other regions.
Earlier in 2024, Binance expanded its fiat coverage to over 125 currencies and introduced support for more than 1,000 payment methods, including mobile money services in several African countries.
However, this recent step also reflects Binance’s wider push to improve fiat-to-crypto conversions, especially in markets where mobile payments are more popular than card transactions. By tapping into the popularity of Apple Pay and Google Pay, Binance aims to reduce friction and offer a smoother buying experience for users.
share
