On May 19, 2025, Binance Wallet surpassed 5 billion dollars in daily trading volume, capturing a market share of 95.3% among the top 12 wallets monitored, according to data from Dune Analytics.
A result that does not happen by chance, but is the fruit of a well-defined strategy, centered on innovation and user experience.
Binance Alpha: the engine of growth for the Binance Wallet
At the core of this success is Binance Alpha, the platform integrated into the Wallet and Exchange that allows users to access high-potential Web3 projects in advance. Launched in December 2024, Alpha has already proven its effectiveness: 18 tokens presented on the platform were subsequently listed on Binance Spot, representing 43% of all new listings in the same period.
This early discovery feature has proven strategic for users, allowing them to identify promising assets before their official market debut. Even though the listing is not guaranteed, Alpha has already established itself as a reference point for those seeking concrete opportunities in the mondo delle criptovalute.
Exclusive TGEs and tangible benefits
One of the most appreciated elements of Binance Alpha is the ability to participate in exclusive Token Generation Event (TGE). These events allow users to purchase early-stage Web3 tokens, often at very advantageous prices.
In the 15 TGE organized in 2025, participants were able to purchase tokens at an average price eight times lower than the closing on the first day of trading. A competitive advantage that attracted an increasingly active and engaged community.
Airdrop with significant rewards
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Binance Alpha not only offers early access: it also rewards active participation. In the month of May alone, eight tokens were distributed via airdrop, with an average value of 1,076 dollars per user, calculated on the closing prices of the first day. A concrete incentive that has helped strengthen the bond between the platform and its users.
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Binance Wallet: a new standard for user experience in Web3
According to Winson Liu, Global Lead of Binance Wallet, the growth of the Wallet is not just a matter of numbers:
“It is the sign of a change in the way users want to experience Web3.”
With Alpha integrated into both the Wallet and the Exchange, Binance is redefining the very concept of participation, offering a user-first experience that focuses on discovery, access, and reward.
Alpha Points: meritocracy and transparency
To make access to the most sought-after opportunities more equitable and transparent, Binance has introduced the Alpha Points system. This mechanism rewards genuine user engagement, based on parameters such as trading volumes, participation in TGE, and the balance of supported assets.
The score is updated every 15 days and determines eligibility to participate in the most exclusive events. Since May 2025, the system has been further enhanced: points are “spent” at the moment of participation confirmation, transforming the score from a simple indicator to an active access tool.
“With the growing demand for early access, exclusive TGE and Binance Alpha airdrops, Alpha Points ensures that access remains transparent and fair”,
explained Liu. «Rewarding those who actively participate, we are building a more meritocratic path towards the most sought-after Web3 opportunities».
The launch of Alpha Points had an immediate effect on user activity. On April 25, the day the system was introduced, the number of active traders on Binance Wallet increased by 58%, rising from 44,967 to 71,228 users. On the same day, the daily trading volume more than doubled, climbing from 48.46 million to 118 million dollars in just 24 hours. A surge that marked the beginning of a new phase of expansion for the Alpha program.
Binance: a global leader with local roots
Binance does not stop here. The company continues to strengthen the ecosistema Alpha through strategic partnerships with high-level Web3 projects and incentive structures designed to maximize active engagement. The upcoming campaigns, Wallet updates, and community-driven initiatives are all aimed at increasing access, utility, and reward for users.
Founded with the goal of increasing people’s financial freedom, Binance is today the world’s leading blockchain ecosystem. In addition to the exchange, the company offers a wide range of products and services, including Academy, Research, Charity, DeFi, and infrastructure solutions. In Italy, Binance is present with a team led by CEO Gianluigi Guida and actively collaborates with institutions and associations to promote proper and sustainable regulation of the sector.
The surpassing of 5 billion dollars in daily volume by Binance Wallet is not just a record, but the signal of a broader transformation. Thanks to Binance Alpha, users are no longer mere spectators, but active protagonists of an increasingly accessible, meritocratic, and opportunity-rich Web3 ecosystem. With tools like Alpha Points, exclusive TGEs, and generous airdrops, Binance is writing a new page in the history of blockchain – a page where innovation is at the service of the user.
