The Paris Saint-Germain (PSG), one of the most prestigious football teams in the world, has officially announced that it has added Bitcoin to its balance sheet. The news was made public by Pär Helgosson, the club’s executive and head of the PSG Labs initiative, during the Bitcoin 2025 conference held in Las Vegas.
With this move, PSG positions itself as the largest global sports entity to have undertaken a similar path in the world of cryptocurrencies.
Bitcoin in the balance sheet of Paris Saint-Germain: a pioneering choice
According to Helgosson, the Parisian club has converted a part of its reserves in fiat currency into Bitcoin (BTC) already in 2023, currently maintaining this allocation. This decision represents a significant step towards the integration of emerging technologies in the sports sector, and underscores PSG’s intent to embrace financial innovation.
The manager emphasized how this choice is not just an investment, but also a statement of intent: the club wants to actively support the Bitcoin ecosystem, contributing to its growth and global spread.
To strengthen its commitment in the world of cryptocurrencies and blockchain technology, Paris Saint-Germain launched the PSG Labs initiative in 2023. This project is designed as a platform to support startups and entrepreneurs working on solutions related to Bitcoin. The goal is clear: create synergies, offering strategic partnerships and international visibility to emerging projects.
Helgosson described PSG Labs as a vehicle to “launch with you, be on the list with you, and grow with you,” emphasizing the club’s intention to become an accelerator for the global adoption of Bitcoin. The initiative aims to help new entities reach a wide and diverse audience, leveraging the strength of the PSG brand.
A sporting powerhouse with global vision: Bitcoin enters the explosive force of Paris Saint-Germain
Founded in 1970 and based in Paris, Paris Saint-Germain is the most followed football club in France and one of the most recognized internationally. Currently engaged in the Champions League final, PSG is known for its roster of superstar players and for a long series of successes both nationally and in Europe.
Since 2011, the club has been owned by Qatar Sports Investments, and it has expanded its influence well beyond men’s football, also including women’s football, esports, and other disciplines. This expansion has helped transform PSG into a global lifestyle brand, with a fanbase of over 550 million people, of which over 90% are under 34 years old.
Bitcoin and sport: a strategic union
The entry of PSG into the world of cryptocurrencies represents a paradigm shift for the sports sector. Helgosson highlighted how building a global user base is often more challenging than developing a technological product. In this context, PSG presents itself as an ideal partner for innovative projects, thanks to its enormous media reach and ability to influence the young audience.
The strategy of the club is clear: use its global platform to promote Bitcoin and contribute to its large-scale adoption. This approach not only strengthens PSG’s position as a leader in sports innovation, but also opens new opportunities for the entire crypto ecosystem.
Appointment in Los Angeles: PSG House and Club World Cup
The involvement of PSG in the Bitcoin world is not limited to statements. Helgosson announced that this summer the club will be present in Los Angeles for the Club World Cup, and will organize an exclusive event called PSG House. The initiative will be held for two weeks on Melrose Avenue, and will see the active participation of the PSG Labs.
The event will be an opportunity to connect entrepreneurs, developers, and Bitcoin enthusiasts, offering a meeting and collaboration space between the world of sports and that of technology. Helgosson invited all participants at the Las Vegas conference to take part in the initiative, emphasizing the importance of creating real connections to grow the ecosystem.
A model for the future of sport
With this bold move, Paris Saint-Germain confirms itself not only as a football powerhouse but also as a pioneer in the adoption of emerging technologies. The integration of Bitcoin into the club’s balance sheet and the creation of PSG Labs represent a concrete example of how sports can become a driver of innovation and a catalyst for global change.
In an increasingly digital world, the PSG demonstrates that tradition and innovation can coexist, paving the way for new forms of collaboration between the sports sector and the technological sector. The choice to invest in Bitcoin is not just a financial matter, but a declaration of trust in the future.
Paris Saint-Germain has sent a clear message: the future of sports also involves blockchain. And the Parisian club is ready to lead this revolution.
