Range and Creative Planning both offer comprehensive financial services — but their models, pricing and client experiences are fundamentally different. One emphasizes transparent, flat-fee access to a team of specialists through a modern platform; the other delivers high-touch wealth management through a dedicated advisor and integrated in-house teams, with an assets-under-management fee model.
Read on to see the key differences to help you decide which approach is a better fit for your goals, preferences and financial situation.
Range vs. Creative Planning: Quick summary
Which one is better for you?
Choose Range if:
- You want flat-fee pricing with no asset minimums
- You need advice across taxes, stock options or estate planning
- You prefer a tech-first, team-supported planning experience
Choose Creative Planning if:
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Side-by-side comparison
Services compared
Minimums and accessibility
Range has no investment minimums, making it accessible to a broader audience regardless of net worth, though it’s designed for high-income households — those making over $300,000 annually. You don’t need to move your investments or meet a portfolio minimum to get started.
Creative Planning requires at least $500,000 in investable assets, with some services geared toward clients at $1 million and above.
Fee structure: Flat-fee vs. AUM
Range charges a flat annual fee:
- Premium: $2,655/yearly with annual plan
- Platinum: $5,355/yearly with annual plan
- Titanium: $8,955/yearly with annual plan
These fees stay fixed regardless of your portfolio size. Investment management is available with no AUM fee, but not required.
Creative Planning uses a traditional AUM model, typically charging between 0.25% and 1.20% of assets under management annually, depending on the amount managed, which can add up as your portfolio grows. Fees vary based on portfolio size.
Advisor model and relationship
Range offers a team-based model. You get access to:
- Certified Financial Planners (CFPs)
- Tax professionals
- Equity compensation specialists
- Estate planning experts
This means every area of your financial life gets input from a domain expert.
Creative Planning assigns you a dedicated financial advisor, who may be supported by internal specialists depending on the complexity of your needs. The relationship is primarily one-to-one, and the advisor serves as your main point of contact.
Scope of planning services
Range is built for holistic planning across multiple life domains:
- Investments
- Taxes
- Equity compensation
- Estate planning
- Cash flow analysis
- Real estate decisions
- Retirement
Creative Planning also offers comprehensive planning, including:
- Investment management
- Estate planning
- Tax planning
- Retirement planning
- Business owner services
- International wealth consulting
- Insurance strategy
Investment philosophy and implementation
Range supports investment management as part of its service, but doesn’t require it. Portfolios are goal-based and tax-efficient, designed to align with your financial plan and long-term needs.
Creative Planning builds diversified portfolios using exchange-traded funds (ETFs) and mutual funds, often with an active allocation component. Investment management is bundled with planning and handled in-house under fiduciary standards.
Tax strategy
Range includes proactive tax planning, including equity compensation strategies, income timing, charitable giving and more. Tax-loss harvesting is available for clients in Platinum and Titanium tiers.
Creative Planning offers tax planning and year-round tax-loss harvesting as part of its proactive tax strategy, integrating it directly with investment portfolio monitoring in taxable accounts.
Technology and user experience
Range has a modern, tech-driven experience with 24/7 account visibility, personalized dashboards and communication tools.
Creative Planning offers a more traditional advisor-led experience. While clients do get access to a client portal for reports and communication, the experience leans more on human interaction than tech-driven engagement.
About Range
Range is a flat-fee wealth management platform designed for high earners — executives, doctors, tech employees and business owners — who want real-time access to a team of experts.
Every membership includes a dedicated team of CFPs, tax professionals, equity comp specialists and estate experts, plus a modern digital dashboard for plan tracking and ongoing support.
About Creative Planning
Creative Planning is a national wealth management firm offering financial planning, investment management, tax planning, estate services and more to high-net-worth clients. With a traditional advisor model and in-house expertise, it offers a full-service experience under an AUM fee structure.
Final thoughts
Both firms offer deep, fiduciary advice — but they deliver it differently. Range provides flexible, tech-first wealth management for clients of varying net worths at a flat, predictable cost. Creative Planning wraps investment and planning into one advisor-led relationship, also with services that suit clients managing significant wealth.
In the end, the better fit depends on whether you want a modern, expert team focused on planning or a full-service, traditional firm handling everything under one advisor umbrella.
