BNB Chain Launches $100M Incentive Program to Boost Token Listings on Centralized Exchanges – CryptoMode
BNB Chain has launched a $100 million incentive program aimed at increasing centralized exchange listings for tokens built on its network.
The initiative, announced via a press release, is designed to deepen liquidity and reinforce market support for native BNB Chain assets.
The program offers tiered liquidity rewards based on where a project secures a listing. Tokens listed on exchanges such as Binance, Coinbase, or Upbit may qualify for up to $500,000. For exchanges including Kraken and OKX, a listing can net a project $250,000, while other platforms like Gate.io and KuCoin offer up to $50,000 combined.
A project meeting all three tiers could earn a maximum of $800,000 in incentives, the release notes. To be eligible, a token must be fully native to BNB Chain and meet several on-chain metrics, including a $5 million market cap, 10,000 unique holding addresses, and at least $1 million in daily trading volume. Projects already listed before the program’s announcement won’t qualify.
BNB Chain’s Adoption Push
The initiative enters a three-month trial phase beginning March 24. BNB Chain says it will refine the program based on community input. Liquidity support will be delivered within five days after winners are verified and announced via the platform’s X account.
The network is also offering a $10,000 bounty to community members who uncover fraudulent reward claims, underscoring a push toward transparency in its ecosystem-building efforts.
BNB Chain has previously deployed $4.4 million across two smaller liquidity campaigns. This new, larger commitment signals a more aggressive effort to support builders and grow the adoption of its blockchain infrastructure. It comes after the network’s Pascal hard fork.
The price of BNB, the native token of the BNB Chain, is up around 2.5% over the past 24 hour-period amid a wider cryptocurrency market recovery. Despite the announcement, it’s up less than the flagship cryptocurrency Bitcoin, which moved up around 4% in the same period.
