AI-powered chat apps like ChatGPT, Gemini, and Claude can drive traffic to websites through generated links. However, tracking this traffic in Google Analytics (GA4) can be challenging, as it may appear as unclear or mislabeled as ‘Direct’ traffic. Let’s explore how to effectively track and analyze traffic from these AI-driven sources in GA4.
Here is how to find, group, and improve data to get a good idea of how much traffic these AI tools bring.
