Flat-Fee Wealth Platform for High Earners • Benzinga

They Built a Wealth Platform That Thinks Like a Goldman Advisor

TL;DR (Verdict): 9.6/10

Range is a clean, ambitious platform for high earners who want to centralize everything (investments, taxes, estate plans, and more) under one roof. It’s not a brokerage, it’s not a spreadsheet, and it’s not trying to be everything for everyone. But for the right client, the experience is strong, the model is smart, and the product does exactly what it says it does.

Range wants to simplify the chaos of managing your money, and it’s built a platform to do just that. 

Designed for high earners with layered financial lives, Range wraps investments, taxes, retirement planning, insurance coverage, and estate strategy into one coordinated hub. The company’s pitch is clear: Your entire financial picture belongs in one smart, connected place, and it should run better than an Excel spreadsheet.

Clients can connect nearly 40 accounts on average, including taxable brokerage accounts, and receive investment recommendations based on risk profiles, retirement goals, and current allocations. The platform can also highlight discrepancies, like being overweight in U.S. large-cap equities or underweight in emerging markets, and it proposes adjustments accordingly. 

“Most of this is AI-generated, and it’s reviewed by a human,” Range CEO Fahad Hassan explains to Benzinga. He says the investment plan is the most complex part of their system, but while it can take a traditional advisor up to 30 hours to deliver that type of plan to a client, Range can deliver it in under 30 minutes, even with a human touch.

The company’s pricing model is flat-fee, not asset-based. That means no percentages skimmed off the top and no ballooning costs as your net worth grows. Plans start with a one-year commitment at $1,475 charged semi-annually and go up depending on the level of advisor involvement and financial complexity. 

Range is not a brokerage. Instead it positions itself as a counterweight to traditional wealth management firms, where fees are often opaque and scaled to your portfolio’s size, not the value delivered.

A Unified Dashboard and Human-Centered Model

During a July product demo, Hassan gave Benzinga the opportunity to see how the product lives and breathes. Aside from its beautiful and easy-to-navigate UX, the dashboard includes sections for net worth tracking, retirement planning, equity compensation, tax strategy, insurance coverage, and estate documents.

Users can toggle between surface-level summaries and more granular planning modules, and everything is connected to a back-end system monitored by the Range advisory team.

Unlike some platforms that rely entirely on algorithms, Range blends real human advisors into its model so clients can access a team of certified financial planners. 

Hassan tells Benzinga the goal is to eliminate the friction of working with siloed professionals.

“The only real option for most Americans, even today, outside of Range, is to go to a traditional wealth advisor and bring mountains of paper and data and information [to] get static views of all your finances. And so step one, I love to point out, [is] Range is built for households,” Hassan says. “We want to give folks the breadth and depth of expertise that your professional wealth advisor Goldman Sachs is going to have.”

Where Range Stands Out

In practice, connection is where Range feels most differentiated. The product’s visualizations are clean, intuitive, and contextualized. A client viewing their tax projection, for instance, might see not just last year’s tax liability, but a scenario-planned breakdown of what this year might look like, down to bracket changes, deductions, and RSU vesting schedules. If something seems off, an advisor can jump in directly.

Range’s robust planning tools also include automated prompts that guide users toward meaningful updates. Some of those include revisiting retirement plans or updating key data inputs. 

Nudges are built into the system’s logic, removing the need to wait for a human planner or quarterly review. It reinforces the idea that Range isn’t just a repository; it’s meant to be an active planning environment.

A Range account includes a secure vault where users can upload and manage legal or financial documents. Estate planning is one of several available planning modules, alongside tax, retirement, and insurance planning. 

For employees or business owners with equity grants and non-traditional income, the platform supports advanced equity compensation and cash flow modeling, which is a meaningful differentiator for users whose finances don’t follow a typical W-2 structure.

Range’s financial advisers build investment recommendations using client-specific data like goals, risk tolerance, and time horizon. Proprietary AI that helps generate allocation insights supports their recommendations.. 

Asset management  comes without AUM-based fees, and it’s integrated into the platform’s broader financial planning tools. Clients can connect external accounts or rely on Range’s in-house systems to consolidate and optimize their finances.

For equity compensation, Range allows users to upload documents such as RSU or option agreements, which are parsed by an AI engine and reviewed by its advisory team. The system is designed to proactively surface planning needs without requiring clients to ask for help, a contrast from the traditional advisor model.

RAI and the Role of AI

During the product demo, Hassan briefly discussed the company’s AI tools, but Range made it clear that its AI-assisted chatbot, “RAI,” is currently in beta and its features will gradually roll out. An inside look at RAI showed a powerful engine with useful features that could be client-facing in the future. 

For example, in the demo, RAI flagged portfolio concentration risks when asked about purchasing more Meta Platforms stock. “Based on your current portfolio, I would not recommend buying more Meta,” it responded, citing overexposure to the company based on the portfolio allocation strategy for that specific account. 

In the future, this type of guidance may expand to other areas.

A Strong Platform With Room to Grow

If you’re evaluating Range against a traditional advisor or DIY software, the value proposition comes down to your time and overall consolidation. Range aims to provide full-spectrum financial support in one modern interface, backed by credentialed experts and transparent pricing with less friction, fewer handoffs, and more visibility into a client’s full picture.

That said, Benzinga recommends Range, but not to a low-capital investor. The platform is built for high earners and equity-rich clients, and may be too comprehensive for those with simple financial needs. It also remains to be seen how well Range can scale without losing the hands-on quality it promises. 

The firm’s approach is ambitious, and much of the client experience hinges on the caliber and consistency of its advisory team, along with the proprietary AI that handles all of it.

Still, if you’re navigating a financial “forest and the trees” problem and are tired of disjointed solutions, Range offers the best case Benzinga has seen for doing everything in one place. The tech is clean, its people are smart, and its mission is focused. 

Range is “the most modern, fastest, best, cheapest wealth engine on the internet right now,” Hassan tells Benzinga. Whether that’s worth its higher semi-annual fee depends on how much help you actually need and how much fragmentation you’re willing to put up with.

While still nascent, the product has been in the market since 2021 and is growing with more than 2,000 active clients.

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