- GameStop adds Bitcoin to treasury with unanimous board approval.
- GameStop will use a portion of its cash reserves, and potentially future debt or equity, to invest in Bitcoin.
GameStop, the video game retailer and original meme-stock company, has officially announced that its board has unanimously approved adding Bitcoin as a treasury reserve asset, as per its press release on March 25th. This means GameStop will start using some of its corporate cash—possibly even future debt or equity—to invest in Bitcoin.
The decision follows a growing trend among public companies adopting Bitcoin as part of their financial strategy. A major influence seems to be Strategy (formerly MicroStrategy), the biggest corporate holder of Bitcoin. CEO Ryan Cohen even fueled speculation when he was seen with Strategy’s Executive Chairman, Michael Saylor, at Donald Trump’s Mar-a-Lago estate in February. Shortly after, Strive Asset Management urged GameStop to use its $5 billion cash reserve to buy Bitcoin.
GameStop Adds Bitcoin to Treasury Amid Business Restructuring
GameStop’s announcement comes at an interesting time—just weeks after President Trump signed an executive order to establish a U.S. strategic reserve of cryptocurrencies. While the company hasn’t revealed how much Bitcoin it will buy or when, it has confirmed that “BTC will be part of its long-term financial strategy.”
Alongside this news, GameStop reported strong fourth-quarter earnings, with net income more than doubling to $131.3 million. However, revenue dropped to $1.28 billion from $1.79 billion last year, reflecting struggles in the retail gaming market. To cut costs, the company closed 590 stores in 2024 and plans to shut down more in 2025.
However, following the Bitcoin treasury reserve announcement, GameStop’s stock jumped over 8% to $27.50 in extended trading, but later it closed the day at $25.40 . Meanwhile, Bitcoin itself, which recently soared past $100,000, has dropped about 18% and is currently trading around $87,325.
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