Brand engineering and how Hero lager beer* became the #1 beer brand in Southeast Nigeria. This hours-long lecture on consumer branding and marketing in Tekedia Mini-MBA has shaped how I see mechanics of branding even for non-drinkers like yours truly. As our faculty taught, it was like an economic transfiguration on what brand masters do. Hero, the once extremely popular beer in Southeast, was more than a beer. With more than 15 case studies covering many local and global brands, Dr Emmanuel Agu, PhD removed the veil on what brands do to win our purses and wallets.
*In Tekedia Institute school.tekedia.com, we have one of the most comprehensive databases of business cases in Africa, integrated in our programs. This specific beer case is not to encourage anyone to drink. We’re just a school, and in this case, we’re teaching how brands are built for our learners.
Starting in June, our Blucera WinGPT, an AI trained with Tekedia libraries, will provide deeper intelligence to help learners master the physics within brand building in Nigeria and broad Africa. I welcome universities which may be interested in deploying AI on African databases to train their business management students.
Register for Tekedia Mini-MBA edition 17 (June 9 – Sept 6, 2025) today for early bird discounts. Do annual for access to Blucera.com.
Tekedia AI in Business Masterclass opens registrations.
Join Tekedia Capital Syndicate and co-invest in great global startups.
Register to become a better CEO or Director with Tekedia CEO & Director Program.
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Register for Tekedia Mini-MBA (June 9 – Sept 6, 2025), and join Prof Ndubuisi Ekekwe and our global faculty; click here.
