Grimes said she was “enraged” to be served a Sephora advertisement while she tuned into an episode on Apple Podcasts to help her fall asleep.
In a series of Tuesday posts on X, the Canadian singer, whose real name is Claire Elise Boucher, said she was listening to a podcast related to the “history of war on the American frontier” when the Sephora ad interrupted it.
She said she was “very upset that they let the beauty demons into my learning space” and didn’t expect to be served advertisements in the “quiet moments when I put on a podcast to take a nap.”
“Can I go somewhere where someone isn’t shoving ‘DONT YOU WANT TO BE BEAUTIFUL’ down my throat,'” Boucher wrote on X.
In her posts, Boucher slammed AI-targeted ads, saying that receiving one was like being stalked by a “demonic ai wraith.” She said the only people who could survive them were those who “turn this shit all the way off.”
“The insidiousness of what our culture does to young women is insane. I feel enraged knowing I won’t be able to protect my daughter from this. What a monumental waste of mental space,” Boucher wrote on X.
The singer shares three children — two boys and one girl — with Elon Musk.
Apple Podcasts offers subscription services, which give users an ad-free experience while listening to the channel they have subscribed to and access to any premium content on the channels.
However, the free service comes with ads.
Boucher has previously shared her views on artificial intelligence. In 2023, she said she would be open to having her voice used in AI-generated music.
“I’ll split 50% royalties on any successful AI generated song that uses my voice,” she said in a post on X, which was then called Twitter. “Same deal as I would with any artist i collab with. Feel free to use my voice without penalty.”
“I think it’s cool to be fused w a machine and I like the idea of open sourcing all art and killing copyright,” she added in a later post.
In 2023, the singer also launched an open-source platform called Elf.Tech, which lets users produce AI vocals that sound like her.
Representatives for Boucher, Apple, and Sephora did not respond to requests for comment from Business Insider.
