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How Companies Have Reacted to Trump’s Tariffs

Framework, a San Francisco-based PC maker, initially halted sales of some of its laptops in the US, citing the 32% tariff levied against Taiwan.

“We priced our laptops when tariffs on imports from Taiwan were 0%,” the company posted to X earlier this week. “At a 10% tariff, we would have to sell the lowest-end SKUs at a loss. Other consumer goods makers have performed the same calculations and taken the same actions, though most have not been open about it.”

The pause, it added, would be temporary.

Framework also announced on Bluesky that it would delay preorders for its Laptop 12 from the US, which were set to begin on April 9. It said that customers from other countries would be able to preorder as usual.

“We’re incrementally making adjustments for US customers as tariff impact comes into effect, starting from changes that are most reversible,” the post read. “That is, temporarily delisting SKUs or delaying listing new SKUs is easy to undo if we see tariff reduction or mitigation.”

In light of the new 90-day pause on tariffs, the company said on Wednesday afternoon that pricing would return to normal.

“With the latest update on tariffs as of a few minutes ago, we’re returning our system pricing to where it was before this change,” the company said on X. “We’re working on this now and will have more updates soon.”

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