Smart televisions have changed the way entertainment is enjoyed, but they also come with hidden costs. ACR, or , is at the center of these concerns. By constantly monitoring what appears on the screen, it turns a personal device into a tool for advertising companies and data brokers.
The problem is not just about targeted ads. It is about the creation of detailed personal profiles without clear permission. While options exist to reduce this surveillance, they often require extra effort, such as turning off confusing settings, using privacy-focused devices, or cutting the TV off from the internet.
In the end, has become more than a screen. It is also a window into the private lives of households, silently recording and reporting. Understanding this reality is the first step toward taking control of personal privacy in the digital age.
