London, March 26, 2025 – HUDI, a pioneering startup in the Web3 sector and Data Economy, and KEIX, an award-winning entity for youth excellence operating in Decision Intelligence, announce today the launch of HUDI KEIX, the joint venture that revolutionizes the strategic use of data in European Small and Medium Enterprises.
Although companies collect large amounts of data daily, today less than 20% is actually used to make strategic decisions. HUDI KEIX directly addresses this issue with the first AI BRAIN, an intelligent system that automatically connects all internal and external data to the company, coming from CRM, ERP, e-commerce platforms, and marketing, and transforms them into immediate and clear actions.
“Companies can no longer afford to waste time with complicated dashboards or outdated reports. HUDI KEIX is like having an entire team of analysts working 24/7, anticipating opportunities and problems and suggesting immediate solutions.”,
explains Salvo Panarello, CEO of KEIX and professor of Marketing Analytics at the University of Tor Vergata.
HUDI KEIX stands out for its innovative data collection model, based on HUDI technology, which allows SMEs to directly access information voluntarily provided by users. These authentic data, obtained anonymously and securely according to GDPR, enable businesses to acquire valuable insights that until now were accessible exclusively to large digital giants like Amazon, Google, and Spotify.
The strategic objective of the joint venture is to increase the actual use of data in SMEs from 20% to over 70% within the first year, allowing for up to a 30% increase in productivity, cost reduction, and revenue growth.
By 2025, HUDI KEIX aims to support more than 200 Small and Medium Enterprises in Europe, initially focusing on key markets such as Italy, United Kingdom, Germany, and France.
“The large multinationals have already made Artificial Intelligence a central resource. With HUDI KEIX, we are bringing this technological revolution to European SMEs, putting people, true owners of the data, at the center of this new digital economy.”,
states Francesco M. Ballarani, CEO of HUDI.
HUDI KEIX will be officially presented during a dedicated digital event on April 2, 2025.
Press contacts
Gianluigi Ballarani, [email protected], +447491457927
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