One of the major benefits of employing shortened URLs is enhanced readability. On mobile search, screen space is precious, and short links are both more pleasing to the eye and easier to tap. Users won’t interact as much with lengthy, complex URLs that might seem cluttered or daunting. Through the delivery of a clean, brief link, companies can encourage more user engagement and get users to click.
Another advantage is that it can be tracked more effectively. Most URL shortening products have analytics feature that enables users to see how many clicks the link gets, where the clicks are originating, and other valuable data. It can help businesses learn about their audience more and fine-tune their marketing accordingly.
