JioCinema garnered 620 million viewers in the previous season—a 38% hike year over year. On the very first day, 113 million watched it, and the season accumulated 2,600 crore video views and 35,000 crore watch minutes.
But though the figures are impressive, there are issues. The platform must scale seamlessly as more people join in, particularly in high-traffic matches. Sustaining stream quality on multiple devices and speeds of internet is paramount. Then, there’s the issue of balancing free access with sufficient ad income and premium content to make things profitable.
