This is not the first time that Apple has been called out for its App Store ranking rules. In April, a US court found Apple had broken a previous order to allow more competition in app payments and downloads. The case came from a 2021 lawsuit by Fortnite-maker Epic Games, which accused of controlling the iPhone app market.
In Europe, Apple was fined €500 million earlier this year for breaking digital competition rules. The European Commission said Apple blocked app makers from guiding users to cheaper payment options outside the App Store. Apple is appealing the fine.
Musk’s legal threat adds more pressure to Apple as regulators in the US and Europe already watch its business closely. If he follows through, the case could shape how big tech companies promote AI apps in the future.
For now, Apple has not responded to . But the fight between Musk’s xAI and OpenAI’s ChatGPT is likely to grow. Both are pushing hard to win in the fast-moving AI market.
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