Dan Bilzerian has returned to Instagram after six months of radio silence, and no, it’s not to show off another private jet or a hot tub full of models. This time, he’s plugging paintball — and not just any paintball, but a partnership with a brand called Infamous Paintball.
The post shows Bilzerian mid-sprint, decked out in tactical gear, holding a paintball marker, with a single stopwatch emoji as the caption. There’s no champagne, no vape clouds, and barely a bikini in sight. For a guy who built his brand on excess, the whole thing feels suspiciously… focused.
Once famous for turning debauchery into content, Bilzerian has been noticeably quiet since late 2024. His Ignite brand has gone quiet. The model squads have thinned out. His last few posts before the silence showed hikes, solo shots, and a distinct lack of chaos.
Now, he’s suddenly back, hyping up a niche tactical sport that most people last played at a mate’s birthday party in 2009.
So what gives? Is this a full-blown rebrand? A side hustle? A fleeting obsession? Or has Bilzerian simply found something new to throw money and energy at?
The Infamous Paintball partnership feels like a strange pivot, but it also might be part of a bigger shift. In an age where influencer fatigue is real and the thirst for authenticity is growing, even the king of Instagram might be looking for something a little more grounded.
Or maybe he just likes shooting people in the ribs with paint.
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Either way, the internet’s watching. And this time, it’s not just for the chaos.
