Inside Ralph Lauren’s $1 Billion Car Collection Including The World’s Rarest Vehicles
- Collection valued between $600-700 million USD has the world’s rarest automobiles.
- Legendary 1938 Bugatti Type 57SC Atlantic anchors extraordinary assemblage.
- The collection that has over 70 vehicles includes iconic models that combine automotive design with luxury.
Plenty of luxury car collectors have curated impressive fleets over the years, including the Sultan of Brunei’s collection and the Red Bull heir’s recent purchase of Formula 1 cars. But the collection of fashion mogul Ralph Lauren is one of the greatest ever built. While some collectors prefer quantity, Lauren goes after quality and has curated a fleet that isn’t just expensive but also historically and artistically significant.
The collection is valued between $600 million USD (~$950 million AUD) and $700 million USD (~$1.1 billion AUD) and has over 70 automobiles which reflect Lauren’s refined eye for automotive design and craftsmanship. It’s a museum-worthy lineup and showcases vehicles that defined eras, set records, and remain the holy grails of the automotive world.
1938 Bugatti Type 57SC Atlantic
If there’s one car that is the most luxurious among Lauren’s collection, it’s the Bugatti Type 57SC Atlantic. The car, which has an aluminium teardrop-shaped body decorated with riveted fins, is one of just four ever built and is estimated to be worth over $40 million. It is capable of reaching 123 mph (an astronomical speed in its day) and is considered by many to be the first true supercar. Thanks to Lauren’s thorough restoration by Paul Russell, the Bugatti’s historical significance has been preserved, and it remains one of the most sought-after classic cars.

1930 Mercedes-Benz SSK
This extremely rare Mercedes-Benz was designed for Italian aristocrat and racing driver, Count Carlo Felice Trossi and is one of fewer than 40 ever built. It has an imposing, elongated body and a supercharged 7.1-liter inline-six engine which was a signature for Mercedes-Benz in its early days. The car is a combination of raw power and elegant design and is a significant piece of automotive history.

1954 Ferrari 375 Plus
This Ferrari is one of only five ever produced and is a racing legend with victories at Le Mans, Carrera Panamericana, and Silverstone. Under the hood, it has a Lampredi V12 engine which gives a horsepower of 325, showcasing Ferrari’s engineering excellence. A similar model of it sold for $18.3 million in 2014 which is only proof of its historical and financial value.

1955 Jaguar XKD
Jaguar’s XKD is a Le Mans legend and it earned its reputation in 1957 when the car got five of the top six positions. It has a 3,442-cc DOHC inline-six which produces 250 bhp, and other advanced features such as the four-wheel disc brakes which showcase British racing engineering at its best.

1962 Ferrari 250 GTO
Ask any collector to name the most coveted car in the world, and the Ferrari 250 GTO will likely top the list. This car dominated racetracks worldwide with its V12 engine of 300 horsepower and is one of only 36 units produced between 1962-1964. Today, these cars get sold for ridiculous prices, with private sales sometimes reaching $80 million, making it one of the the most valuable automobiles ever.

1955 Porsche 550 Spyder
Only 90 units of the Porsche 550 Spyder have been ever built and it is a legend in its own right because this mid-engine marvel made an immediate impact by winning its very first race at Nürburgring. It is powered by an aluminum inline-four “Fuhrmann Engine,” and can reach 140 mph which is lightning-fast for a car of its size and era.

1955 Mercedes-Benz 300 SL Gullwing
Few cars are as instantly recognizable as the Mercedes-Benz 300 SL Gullwing. Its trademark upward-opening doors and racing heritage have made this model a part of automotive history.
These vehicles represent only a part of Lauren’s extraordinary collection, which includes other landmarks like the 1998 McLaren F1 LM and 1957 Jaguar XKSS and many more. In the day and age we live in automotive collecting often leans toward excess but Ralph Lauren has proven that true luxury is not about quantity, but in curation. His collection isn’t just about cars — it’s about preserving and celebrating the greatest achievements in automotive history.