In light of the latest data, the answer seems increasingly affirmative. Binance once again confirms itself as the absolute leader in the sector of token distribution through airdrop and staking rewards, strengthening its position with new features designed to enhance the user experience.
A recent report published by CoinMarketCap reveals a surprising fact: in 2024 alone, Binance distributed 94% of the 2.7 billion dollars allocated through staking and airdrop by all centralized exchanges. A dominant share that demonstrates not only the strength of the exchange but also the growing centrality of its ecosystem.
Binance leads the bull of crypto airdrops
With a whopping 2.6 billion dollars distributed to users, Binance strengthens its role as a point of reference for those who wish to earn passive income in the crypto world.
To capitalize on this competitive advantage, the platform has announced a series of updates aimed at making participation in airdrop and the launches of new tokens more accessible and intuitive.
At the center of this transformation, we find Launchpool and the page dedicated to BNB, both revamped in a user-friendly way.
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What changes for the users
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The new Launchpool, available through the official Binance app, has undergone a complete redesign. The goal is to simplify the participation process as much as possible, both for experienced users and newcomers.
Here are the main novelties introduced:
- Possibility to subscribe to BNB Simple Earn directly from the same interface
- Simplified visualization of active allocations and BNB positions in Earn products, both Flexible and Locked
- Integration of HODLer Airdrop into a single unified section
- Activation of push notifications to be alerted in real-time about new token launches
- Presence of a compact and clear FAQ section, designed to guide those approaching staking via Launchpool for the first time
According to what Jeff Li, VP of Product at Binance, stated, “with these updates, we make it easier than ever to unlock the potential of BNB and access high-quality token launches.”
The new BNB page: more information, more control
The page dedicated to Binance Coin (BNB) has also undergone a significant update. The new version offers a comprehensive overview of all the opportunities related to the use of the token within the Binance ecosystem.
In particular, users can now access:
- A detailed description of the concrete advantages, such as discounts on trading commissions and VIP benefits
- Updated information in real-time on upcoming airdrops through Launchpool, Megadrop, and HODLer Airdrops
- A personalized timeline of the awards received, useful for keeping track of the returns generated over time
This “all-in-one” approach allows users to have greater control and visibility over the actual value produced by holding and using BNB.
Key numbers: the CoinMarketCap report
The report by CoinMarketCap, titled “Examining Token Listings on CEXes”, highlights very clear numbers in favor of Binance:
- 2.6 billion dollars distributed in staking rewards and airdrop in 2024
- A quota del 94% of the total of all centralized exchanges
- 126.64% median ROI for tokens listed on the platform
- 0% delisting for the 77 tokens launched between 2023 and 2024
These results stem from a long-term strategy. From 2020 to today, Binance has supported the launch of 83 projects through its distribution channels: Launchpool, Megadrop, and HODLer Airdrops. In total, over 5.4 million unique users have been involved.
Only in 2024, BNB holders were able to access returns ranging between 53% and 78%, depending on participation in the various initiatives.
BNB at the center of the ecosystem: why 2024 is the right year
The update of Launchpool and the BNB page is not simply a design exercise. It is a strategic statement of intent: strengthen the utility of the BNB token, build user loyalty, and consolidate Binance as the main gateway for quality projects and yield opportunities.
For those who are active in the sector or want to start generating returns through tools like staking and airdrop, monitoring these innovations and leveraging their potential could make the difference in the coming months.
