Starting New Companies, Why Most Fail and How to Prevent That – Ndubuisi Ekekwe

In the dynamic landscape of entrepreneurship, startups play a pivotal role in driving innovation and reshaping industries. These newly established companies, often rooted in the tech sector, embody the spirit of creativity and risk-taking that underpins entrepreneurial capitalism.

Today, join me at Tekedia Mini-MBA Live, as we discuss how to start new companies and how to make sure they thrive. Drawing lessons from Tekedia Capital, we share some lessons we have identified that separate startups that succeed from those which do not. In all elements, the number #1 enabler for success is making products and services that customers want. If you can make your customers fans, you will win their wallets, and if you can win their wallets, you have succeeded.

Yes, when customers LOVE your products, most problems in your startup will disappear because you are growing; everyone becomes a star. (Our goal is to provide you with knowledge systems to ensure your company thrives.) Indeed, the best investors are CUSTOMERS!

Thriving as a startup goes beyond ideas; it is all about execution and nothing but execution. And that means, delivering on the products, designed to fix frictions in the markets. We have these equation:

Innovation := invention + commercialization

Great Company := Awesome Product + Superior Execution

(Note, we did not say “idea’ because idea means nothing. It is execution which enables ideas to become products, and that is what brings the wins).

Sat, Apr 26 | 7pm-8.30pm WAT | Starting New Companies, Why Most Fail and How to Prevent That – Ndubuisi Ekekwe | Zoom link https://school.tekedia.com/course/mmba17/

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Register for Tekedia Mini-MBA (June 9 – Sept 6, 2025), and join Prof Ndubuisi Ekekwe and our global faculty; click here.