Recently, Michael Saylor, co-founder and executive chairman of Strategy, hinted at a possible new purchase of Bitcoin, thus consolidating the company’s position as the leading institutional holder of BTC in the world.
Strategy: Michael Saylor and the signal of new Bitcoin purchases
On June 8, Michael Saylor posted a cryptic phrase on X: “Send more Orange”, referring to the iconic color of Bitcoin. This message did not go unnoticed in the crypto circles because it often precedes a new purchase of BTC by Strategy. In fact, should the company carry out this operation, it would be the ninth consecutive week of purchases, a clear signal of its aggressive and determined strategy.
Invia più Orange pic.twitter.com/QaLJWkLrVN
— Michael Saylor (@saylor) 8 giugno 2025
Between May 26 and June 1, Strategy purchased an additional 705 Bitcoin for approximately 75 million dollars, with an average price around 106,495 dollars per coin. These purchases brought the company’s total holdings to 580,955 BTC, currently valued at approximately 61.4 billion dollars.
According to the data from SaylorTracker, Strategy’s investment in Bitcoin has generated an estimated unrealized gain of 50%, corresponding to approximately 20.6 billion dollars. This return highlights not only the exponential growth of Bitcoin prices but also Strategy’s ability to purchase BTC strategically to maximize profit potential.
Financial strategy: $1 billion stock offering
In the context of these continuous purchases, Strategy has announced a significant stock offering for 1 billion dollars, quadrupling the originally planned raise of 250 million. This offering represents a decisive step to finance further purchases of Bitcoin and support the company’s general expenses.
The operation involves the sale of 11.76 million shares of the Series A Perpetual Stride Preferred Stock, at a unit price of 85 dollars. The company expects to collect nearly 979 million dollars net, after expenses and fees.
Dividends and investors’ targets
This new issuance of preferred shares offers non-cumulative dividends of 10%, an interesting yield for institutional and professional investors. This choice aims to ensure more predictable returns, balancing the intrinsic volatility of Bitcoin with stable income streams. Consequently, the operation appears as a sophisticated solution to attract capital and support the management’s accumulation strategy.
Strategy: the largest holder of Bitcoin in the world
The data provided by Bitcoin Treasuries position Strategy as the largest known holder of Bitcoin, surpassing the combined reserves of the governments of the United States and China. Strategy’s holdings are almost 12 times greater than those of the second largest institutional holder, Mara Holdings.
This dominant position strengthens Strategy’s reputation as a point of reference for investors who intend to gain indirect exposure to Bitcoin through a consolidated corporate vehicle. In fact, many see the company as an ideal container for adopting a long-term bull strategy on BTC.
The impact of the continuous accumulation strategy on Bitcoin and investors
The approach of Strategy is not limited to buying Bitcoin; it influences the broader financial ecosystem. The constant demand from the company helps to support the price of the digital asset, acting as a lever for further institutional investments.
Furthermore, the innovative financing model through preferred shares opens new perspectives for the markets, allowing a wide range of qualified investors to indirectly participate in the growth of BTC with more structured instruments.
Future prospects for Strategy and Bitcoin
Looking ahead, the promise of new purchases by Strategy, highlighted by Saylor’s post, suggests an accumulation strategy that could continue in the long term. The combination of fresh capital and a clear vision strengthens Strategy’s position as a leader in the field of digital assets.
For investors, this dynamic represents both an opportunity and a signal of confidence in the validity of Bitcoin as a financial asset. The continuous increase in Strategy’s holdings could influence market flows and further consolidate its role as a bull in the sector.
