5G Goes Wide: More than 55% of smartphones shipped in 2025 [with a view to the rapid adoption of next-gen connectivity in India] are 5G-enabled.
Online vs. Offline: Activating a multi-channel approach, offline retail is quite important and is therefore dominated by Vivo, while brands like Samsung and Realme lead online sales.
Premiumization: Essentially, the entry-premium ($200-400) segment has grown over 35%, so Apple and Samsung have managed to grab big bucks from growing aspirations and flexible credit.
Innovation Race: AI features, camera systems, and fast charging form the basis for differentiation as brands compete for the consumers’ attention.
