Walmart bets on AI ‘super agents’ to boost e-commerce growth
STORY: Walmart is deepening its push into AI, unveiling four new “super agents” on Thursday, aiming to improve the shopping experience and better compete with rival retailers.
Powered by agentic AI – which needs minimal human intervention – the super agents will serve as primary entry points for every AI interaction with Walmart shoppers, store employees, suppliers and sellers, and software developers.
The new agents will replace several existing AI tools, and the retailer hopes they’ll attract more shoppers away from Amazon, which has its own range of AI-powered tools.
One of Walmart’s agents, Sparky, is already available on its app as a Gen-AI powered tool, where it currently assists customers with product suggestions, such as athletic wear or the right ink for a printer.
In its “super agent” form, Walmart says Sparky will be able to plan themed parties and offer product recipes by looking at the contents of a shopper’s fridge through its computer vision.
Another super agent, Marty, is being developed for sellers, suppliers, and advertisers in an effort to streamline the onboarding process, manage orders and create ad campaigns.
Walmart declined to say whether the super agents would replace human jobs.