Welcome to MTP Business Boost — a series of expert publications filled with real-world strategies, transforming complex ideas into simple, actionable advice you can apply immediately (MTP stands for Marketing, Technology, and Psychology).
In just 9 minutes, you’ll uncover how AI isn’t just adapting marketing communication for different generations—it’s giving businesses the power to dominate. By leveraging AI-driven personalization and precision, you can craft messages that resonate deeply, drive higher engagement, maximize conversions, and secure long-term customer loyalty. The result? Reduced costs, a stronger competitive edge, and undeniable market leadership.
Personalization isn’t just a trend—it’s an expectation. A McKinsey study found that 71% of consumers expect personalized interactions, and 76% feel frustrated when companies fail to deliver them. This frustration often leads to lost sales and weakened brand loyalty. On the flip side, companies that embrace personalization can see revenue increases of 5-15% and a boost in marketing ROI by 10-30%. Without it, businesses risk inefficiencies in customer acquisition and retention, ultimately falling behind their competitors (
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Weekend on a Yacht and Unexpected Consequences
The golden hues of the Sydney sunrise painted the glass towers in warm amber as Alex leaned back in his sleek office chair, staring at the analytics report on his screen. His IT startup, a promising SaaS company specializing in cybersecurity solutions, had been steadily growing. But now, the data revealed an unexpected challenge—his customer base spanned multiple generations, each responding differently to marketing messages. What worked for Gen Z seemed irrelevant to Boomers, and Millennials had their own distinct preferences.
Frustration crept in. How could he fine-tune his communication without hiring a team of specialists or overhauling his entire strategy? The budget was tight, the stakes were high, and he couldn’t afford to misstep.
Just then, his phone buzzed. It was Daniel, an old friend and fellow entrepreneur, but leagues ahead in the game—seasoned, successful, and always three steps ahead. “Mate, your voice sounds tense. You need to unwind. Come spend the weekend on my yacht. A little time away will do you good.”
Alex hesitated. Leaving work for an entire weekend? Now? But something about Daniel’s tone made him reconsider. And so, with a mix of reluctance and curiosity, Alex accepted.
The Sydney Harbour shimmered under the midday sun, a dazzling contrast to the deep blue waters. As Alex stepped onto Daniel’s sleek, state-of-the-art yacht—a floating masterpiece of luxury—he felt an unexpected sense of release. Polished teak, crisp ocean air, and the gentle lapping of waves made the city’s worries feel miles away.
Over gourmet seafood and a chilled bottle of vintage Chardonnay, Alex shared his predicament. Daniel listened, nodding knowingly. “You’re making it harder than it needs to be,” he finally said. “AI can handle this in minutes. It can analyze generational preferences, tailor messaging to their values and interests, and ensure each group receives communication that truly resonates.”
Alex raised an eyebrow. AI? Sure, his company used machine learning for cybersecurity, but for marketing? Daniel smirked, pulled out his tablet, and with a few taps, demonstrated how AI could segment audiences, adapt messaging for different generations, and align content with their unique expectations and behaviors.
The next morning, back in his office, Alex hesitated for only a second before trying it himself. Within minutes, AI had analyzed his customer segments, optimized messaging for each generation, and provided actionable insights. It was effortless. It was powerful. And it worked.
As he leaned back, a satisfied grin spread across his face. This wasn’t just a solution—it was a revelation. For the first time in weeks, he felt in control, ahead of the curve.
And to think, it all started with a simple phone call and a weekend on a yacht.
Winning Every Generation: AI-Powered Messaging Guide
Let’s take an example and see how to adapt a marketing message for different generations. We’ll use a sample ad from a hypothetical SaaS company offering a sales automation product. Here’s the original marketing message:
Boost your sales like never before with the ultimate SaaS solution for automating your pipeline! Say goodbye to manual follow-ups and hello to smart workflows that save you time and close deals faster. With AI-powered insights, you’ll know exactly when to reach out to prospects for maximum impact. Try it today and watch your revenue soar in just weeks. Sign up for a free 14-day trial – no credit card required!
I recommend taking your own marketing message, following the steps below, and applying them right away. This way, you’ll put the knowledge into practice and see results quickly.
- Go to chatgpt.com
2. Paste the following instruction for the AI and press Enter:
Hello. You are a world-class expert in effective marketing communications. I need help adapting the following advertising message for optimal reception by my audience, which consists of the Baby Boomer generation.
Boost your sales like never before with the ultimate SaaS solution for automating your pipeline! Say goodbye to manual follow-ups and hello to smart workflows that save you time and close deals faster. With AI-powered insights, you’ll know exactly when to reach out to prospects for maximum impact. Try it today and watch your revenue soar in just weeks. Sign up for a free 14-day trial – no credit card required!
Instead of “Baby Boomer,” you can swap in the generation your customers belong to:
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The Silent Generation (born 1928–1945)
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Gen X (born 1965–1980)
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Millennials, Gen Y (born 1981–1996)
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Zoomers, Gen Z (born 1997–2012)
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Gen Alpha (born 2013–2025)
Here’s how the AI adapted the message for the Baby Boomer generation:
3. You can also ask the AI to explain why the adapted message works for that generation. Use this instruction:
Write a detailed argument explaining why this advertising text is suitable for the generation of my clients.
Here’s how the AI explained it in our example:
4. Now, let’s ask the AI to adapt the message for another generation, like Gen Y (born 1981–1996):
Now, adapt this advertising message for Generation Y and explain why it is effective specifically for this generation.
The AI will also explain why the message fits Gen Y.
5. You can also have the AI adapt the message for all generations at once to compare them:
Adapt this advertising message for all generations and present the results in a table format
6. Plus, you can get the table as an Excel file:
Generate this table in Excel format
Besides Excel, the AI can provide the results in CSV or PDF formats.
7. You can also ask the AI for specific tips on communicating with your customers’ generation. In our example, try this instruction:
Write the most effective recommendations for communication with the Baby Boomer generation. My product is a sales automation service
8. To make your communication with clients as effective as possible and avoid missteps, ask the AI:
What mistakes should be avoided in communication with the Baby Boomer generation and why?
9. After getting a lot of information from the AI, you can ask it to summarize everything into a handy PDF:
Summarize all the information in this dialogue and present it in PDF format
Here’s what the AI-generated PDF might include:
With AI, you can adapt almost any type of marketing communication: emails, Google Ads, social media posts, sales proposals, landing page content, and more.
If you have data on your customers’ ages, you can group them by generation and make your communication even more personal and targeted. For example, if your email list has 100,000 subscribers—30,000 from Gen X and 70,000 from Gen Y—a single generic email might not work as well as two versions tailored to each generation. Now you know how to do this with AI, and it only takes a few minutes!
Test the results to see the impact of adapting your marketing for specific generations. For instance, when sending an email, create two versions and check which one gets better conversions.
Summary
In this article, you’ve learned how to easily and quickly adapt your communication with clients based on the psychological perception of the generation they belong to.
If the knowledge you gained from this article has been valuable and helpful to you, you can show your appreciation to the author by making a donation via
Would you also like to learn more about how AI can be used to grow your business and increase your market share? Feel free to leave your questions in the comments!
About the Author
Gene Misiev is a marketing expert with over seven years of experience in digital marketing. He thrives in highly competitive “red ocean” B2B markets. His focus is on growth marketing, market research, and strategic development for a complex SaaS product—a tender platform for government and private procurement. He has completed advanced training in Strategic Marketing and Generative AI applications in business at the Institute of Applied Technology (Australia). He has also undertaken specialized courses in leveraging ChatGPT for business and marketing automation.
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