- TAG Heuer has been announced as Formula 1’s Official Timekeeper ahead of the 2025 season.
- TAG Heuer has released five new Formula 1 Chronographs, alongside a special Red Bull reference.
- The TAG Heuer Carrera Chronosprint x Porsche Rallye pays homage to the legendary 1965 Monte Carlo Rally.
Now in its 6th edition, LVMH Watch Week returns with another stellar line-up of references from the French luxury group’s most celebrated brands. With the return of TAG Heuer to the starting grid as the Official Timekeeper of Formula 1 ahead of the 2025 season, the Swiss luxury watchmaker has wasted no time releasing the next generation of motorsport-inspired pieces.
TAG Heuer Formula 1 Chronograph
2025 began with the huge announcement that TAG Heuer would return as Formula 1’s official watch partner, just a few months after the historic 10-year Global Partnership between LVMH and F1 was confirmed in October last year.
The deal will see LVMH’s leading brands, such as Louis Vuitton and Moët Hennessy, take on integral positions within Formula 1’s branding and messaging, with question marks on whether its Maison TAG Heuer would also resume its timekeeping responsibilities alongside the Red Bull team…. and we’re so glad they did.
The Swiss luxury watchmaker has released five new timepieces in the TAG Heuer Formula 1 collection – four chronographs and the TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing – establishing an iconic throwback as the first collection to bear the TAG Heuer name in 1986.
Today’s collection builds upon TAG’s legacy in motorsport, with contemporary design and striking colourways destined for the grid. Crafted in 44mm grade 2 titanium, all four pieces feature a black opaline dial with either red, blue, or yellow lacquered detailing throughout, carrying the collection’s “Grand Prix by Night” concept which reflects the darker undertones accentuated by vivid bursts of colour.
TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing
TAG Heuer has once again raised the bar in motorsport-inspired timepieces with the latest addition to its Formula 1 collection: the TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing. It’s the ninth collaboration between the Swiss luxury watchmaker and Oracle Red Bull Racing since the two modern powerhouses of the Formula 1 grid announced their partnership in 2016.
Crafted in 44mm grade-2 titanium, the Red Bull exclusive introduces cutting-edge materials with racing-inspired aesthetics. The case is lightweight yet robust, with a tachymeter bezel featuring a forged carbon insert – a playful nod to the advanced materials used in F1 engineering (and Red Bull’s recent success).
Take a look closer at the blue opaline dial: a subtle checkered flag pattern takes the wearer to the inherent thrill of the racetrack, whilst the skeletonised rhodium-plated hour and minute hands add a touch of technical sophistication and places this special piece within the confines of the F1 garage. Even the bi-coloured strap, in blue and red, perfectly mirrors the racing livery of Oracle Red Bull Racing’s championship-winning cars.
It’s a reminder that, even though TAG Heuer will be producing more timepieces reflective of the entire sport, its celebrated partnership with one of Formula 1’s most iconic teams remains a cornerstone of its legacy.
TAG Heuer Carrera Chronosprint x Porsche Rallye
If you weren’t convinced by TAG Heuer’s enduring racing pedigree by now, take a look at this next piece: a spectacular reference that channels the spirit of the legendary 1965 Monte Carlo Rally and the debut of the iconic Porsche 911, the TAG Heuer Carrera Chronosprint x Porsche Rallye.
Available in two stunning versions – steel and 18K gold – this limited-edition watch draws inspiration from Heuer’s historic dashboard timers, blending motorsport precision with cutting-edge design. The red lines on the flange nod to the 911’s acceleration prowess, while the lacquered ruby red packaging, complete with a model of the original rally-winning Porsche 911, brings this collector’s piece full circle.
The gold version is limited to just 11 pieces, whilst 911 pieces were made available for its steel co-pilot (see what they did there?). So be quick, these special edition pieces won’t be around for long.
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